Startup Bhutan is provider of digital education for learners, educators and industry. Digital technology has transformed the way we live and work and has impacted every industry from retail to health care. The professional certificate in digital marketing, with which this course aligns, is our key certification. Composed of 10 modules, it provides an introduction to the key digital specialties: everything from mobile and social media marketing to SEO and analytics. We believe in equipping individuals with essential skills that endure, and knowledge that they can easily implement, regardless of their roles, size of their companies, scope of their industries.
The scope of training is to empower learners with the digital skills and knowledge needed to take control of their careers and maximize their potential. This course will be able to design, develop, and execute a fully optimized digital marketing strategy that incorporates all the key digital channels. This digital marketing follows a structured methodology underpinned by institute’s 3i principles-initiate, iterate and integrate
The objectives of digital marketing program are
- Use digital marketing to drive business objectives
- Better understand difference components of digital marketing
- Be able to bring more new customers through digital marketing
- Be able to use different tools to analyze and optimize digital marketing campaigns
- Be able to develop concrete digital marketing campaigns
- Become a digital marketer
- Digital Marketing
- Search Engine Optimization
- Blogging
- E-commerce
- Email Marketing
- Social Marketing
- Mobile Marketing
- Analytics
- Strategy and Planning
- Able to digitize their business in social media
- Increase revenue
- Better customer outreach
- Entrepreneur
- Digital Marketer
- Aspiring Entrepreneur