Business Research 

This course brings business research closer to life. Research is the all-pervasive key and the brain for decision-making in any organization. The subject of Business Research is concept-based and hence, needs a capsuled and itemized publication encompassing concepts and illustrations. This module will cover various aspects of Business Research, such as problem formulation, data gathering, analyzing, interpretation of data, report writing, use of statistical methods, etc. 

The students of today are the future decision-makers of any organization. When they start their business or join the corporate world, they need to know the methodology to be adopted to conduct research, in terms of gathering data, interpretation and report writing and also the use of statistical techniques. Considering the fact that the market has become centric, with changing lifestyles, tastes, preference of the customers, customerization is the watchword of this millennium, and hence, this module on Business Research.

1. To familiarize participants with basic of research and research process 
2. To enable the participants in conducting research work and formulating research synopsis and report 
3. To familiarize participants with Statistical package such as SPSS/Excel 
4. To impart knowledge for enabling participants to develop data analysis skills and meaningful interpretation to the data sets o as to solve the business/research problems

1 An Introduction of Business Research

1.1 Research in business 

1.2 Ethics in Business Research

1.3 Research process

2 Design of Business Research

2.1 Research Design 

2.2 Qualitative Research

2.3 Observation studies 

2.4 Experiments

2.5 Surveys

3 Sources and collection of Data

3.1 Measurement 

3.2. Measurement of scales 

3.3 Questionnaires and instruments 

3.4 Sampling

4 Analysis and Presentation

4.1. Data Preparation and Description 

4.2 Exploring, Displaying and examining data

4.3. Hypothesis Testing 

4.4 Measures of Association 

4.5 Presenting insights and Findings: Written reports 

4.6 Presenting insights and Findings: Oral reports

• Develop understanding on various kinds of research, objectives of doing research, research, research process, research design and sampling  
• Have basic knowledge on quantitative research technique
• Have basic knowledge of data analysis and hypothesis testing procedure

1. Researcher 
2. Youth
3. Aspiring Entrepreneur